FARMERS MARKET SUCCESS

A Comprehensive Guide For Vendors

Farmers Market Success gives you the proven tools, tips, and strategies to attract more customers, boost your booth sales, and turn your farmers market hustle into a thriving business — whether you're brand new or a seasoned vendor ready to grow.

What Readers Are Saying...

  • I’ve read a lot of “how to farmers market” books, and many get so mixed up in the specifics and details that they make it seem way harder than it is. Bill’s book is clear, concise and leaves you feeling EXCITED about starting or building a market, rather than overwhelmed. It’s a great read and a handy reference!

    -Jillian (Founder Florida Farmer Finder)

  • I’ve been running an LLC selling at Farmer’s Markets for a few years, I bought this book and LOVE all of the information! I have utilized it several times and love that I can just go to a section and get info on what I’m looking for. The whole book is full of great tips for new and established vendors.
    I can’t recommend this book enough!

    -Alicia (Owner Opal's O's)

Since 2017, William Davenport has supported and mentored thousands of farmers market vendors across Florida and beyond — helping them grow their confidence, improve their booths, and turn part-time passions into profitable businesses.

About the Author

William Davenport is a retired U.S. Navy Chief, full-time farmers market manager, and former vendor who has helped thousands of small businesses grow through farmers markets. As the founder of Anchored Market Ventures, he brings real-world experience, no-fluff advice, and a deep passion for helping vendors succeed. His mission? To empower makers, growers, and creators to build thriving businesses one market day at a time.